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Western Mass News
@wmassnews
Most brands (especially local news) struggle to have an aesthetically pleasing feed, while also getting across new information, promos, and engaging content. Western Mass News struggled to have a relatable voice on social media. To add a human side to what can be an overwhelming amount of information each day, we implemented a strategy that was entertaining for users, served as "extra" content viewers were interesting in, while developing and maintaining a humanistic, relatable voice. This strategy allowed us to gain 13k followers in our first year.
Video Production
Grahic Design / Pics
Social Media
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