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Resume

Experience

Tripadvisor

Needham, MA

CRM Marketing Specialist

May 2019 - August 2021

​As a CRM Marketing Specialist at Tripadvisor, I serve as the product manager for new global email campaigns sent to a member base of over 110 million users, in 31 different languages. In my role I manage every aspect of email production, from conceptualization to setting up the final send in our email platform. I pitch new concepts to various teams, ensure creative alignment, and coordinate with engineers and translation specialists, verifying the quality of each communication before it is sent. I am responsible for reporting the performance of those email campaigns to senior leadership and providing new strategies to optimize campaigns and improve results. In 2019, my CRM team was able to beat our stretch goal by 3.3%, one of the only two teams in the company to surpass our goal, generating a revenue stream of $14 million. In addition to management, I also collaborate with the engineering team, when needed, to build and test various email templates in HTML code.

World Congress

Woburn, MA

Marketing Associate

October 2018 - May 2019

As a Marketing Associate at World Congress, I researched, developed, and implemented marketing strategies for over 10 healthcare conferences targeting multiple audiences, engaging potential attendees, sponsors, and media partners. I analyzed data from previous and current conference marketing campaigns to determine best practices and achieve set revenue and attendance goals. I collaborated with production, sales, design, and sponsorship teams to strategically distribute marketing content that drove client recruitment efforts and to ensure our brand strategy remained consistent across all venues.

Education

King's College London

London, UK

Digital Marketing MSc

2021-2022

My time at King's College London equipped my prior industry experience with research-backed business trends, strategic and tactical marketing decision-making skills, and an enhanced ability to analyze and evaluate market opportunities to stand out amongst the competition. Distinction-granted consultancy work was executed for brands including Mercato Metropolitano, Tre Amis, and Nudj.

I graduated Magna Cum Laude from Sacred Heart University with a double major in Media Studies, focusing in PR, and Communications, focusing in TV & Film. I completed 5 internships throughout my undergrad at companies including NBCUniversal, iHeartMedia, and Half Yard Productions. During my senior year, I also produced, filmed, and edited a feature length documentary titled "24 Hours at Andros Diner" profiling the popular Fairfield townie diner, the family who runs it, and the regular patrons who visit throughout a typical day.

Sacred Heart University

Fairfield, CT

Media Studies and Communications,

Minor in Women's Studies

2013 - 2017

Professional skillset

Results driven, self-starter

Strategic social media management

Teamwork & Collaboration

Adobe Premiere, Final Cut Pro, Avid

Salesforce Marketing Cloud

Adobe Photoshop, Illustrator

SimonData

Building and editing in HTML code

ReturnPath (Validity), Sparkpost, Tableau

Testing and analyzing marketing data

Team leadership and project management

Market research (Qualitative and Quantitative)

Integration of sustainability initiatives into business and marketing plan

Neuromarketing strategies and analysis

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Looking to know a little more?

Who is this "Julia" girl?

Here are some fun facts about me:

  • My favorite place in the world is London. It has long been a dream of mine to live here and I'm so elated to have finally achieved it.

  • I moved around a lot growing up, but my favorite place my family lived is Boston, MA.

  • I love to write. My goal is to publish a book within the next 5 years.

Western Mass News

Springfield, MA

Promotions Producer

June 2017- October 2018

In my role as a Promotions Producer for Western Mass News, I was responsible for the production of all daily news topicals for the station’s morning, evening, and night newscasts. This involved writing, editing, and studio production of both live and prerecorded promotion efforts for the station. During my time in this role, I also helped develop the station’s marketing strategy, collaborating in the conceptualization of strategic branding ideas to enable the station to attract new viewers. I initiated and managed social media platforms Snapchat and Instagram, which now have a following of over 13k users.

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